Safaricom M-PESA Managment Essay Example | Topics and Well Written Essays - 2000 words

Safaricom M-PESA Managment - Essay Example Airtel money second largest provider to the M-PESA service with almost similar products, the emphasis of the product is different from the one in the M-PESA in the sense that the service is mainly designed for the urban-class working people since the Airtel network service is available in towns The Essar Telkom YU cash services communication mix is targeted to the low earning citizens as the company targets to endear itself to the citizens through its low-cost service. For instance, sending money through its YU cash money transfer service is now free to all its users and across all networks in the country. Orange money from Telkom Kenya is targeted to the working class population especially those in formal employment, this service markets itself to its target group as the fast and reliable way of sending and receiving money among the working population to all the major urban centers in the country. There are other small money transfer services such as Mobi pay, Angaza money transfer service that is not attached to any network service provider, however, these companies do not hold a significant portion of the mobile money market. The flow of information and money starts when a customer approaches an agent with the intention of transferring the money. The customer deposits the amount of money that he wants to transfer inclusive of the service charges; after he deposits, he gets an SMS confirming the transaction, on the other hand, the agent and the headquarter also get confirmation of the transaction. After the money has been deposited in the customer’s MPESA account, the customer then can be able to send money to another number by authorizing the company to deposit the money in the preferred number mobile number.