Defining Marketing Paper

Defining change Paper University of Phoenix MKT 421 - securities industrying February 2, 2009 market merchandising is a very important to the success of whatever organisation. merchandising concentrates originally on the buyers or consumers. In near organizations principal marketing functions precede the manufacture of a convergence. trade has many renderings. The best definitions for marketing are focused in the main client relationships and customer satisfaction. What is Marketing? The American Marketing stand defines marketing as organisational function and a set of turnes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (American Marketing Association, 2007). The Encarta Online encyclopaedia defines marketing as the process by which a harvest-time or service originates and is then priced, promoted, and distribut ed to consumers (Encarta Encyclopedia, 2008). My ad hominem definition of marketing is simply customer satisfaction. The marketing process involves the planning, advertising, distributing and selling of wares and services to customers for the customers current and future needs and lacks.

The Importance of Marketing Marketing is one of the nigh important aspects of growing a business and is an investment that get out pay for itself everywhere again. Marketing is the center of the business and is oft misunderstood, or drop due to a lack of time, resources or knowledge of its potential. Marketing is often m istaken for selling or advertising, it invol! ves much more. Marketing in an organization covers alliance culture and employer branding, reputation, communication and ethics, market research, pricing, distribution, new business and product development as hygienic as advertising and promotion. This makes it solve that the absence of marketing would pie-eyed there would be no exchange of goods and services and without marketing there would be no businesses. Planning, organizing, directing and controlling the decision-making regarding product lines, pricing, If you want to get a full essay, order it on our website: BestEssayCheap.com

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